As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
SEO has always been perceived as a science of effective usage of Meta tags, positioning of keywords organically in body text, and careful analysis of keyword density using popular SEO software tools and techniques. But organic search engine optimization and search engine rankings are driven by a natural instincts of a TOP SEO specialistwho not only has the right SEO strategy and information on search engine algorithms, but also has a natural sense of organic SEO.
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